Casio launches Edifice ERA-600 in Kingdom

DUBAI — Casio Middle East FZE, the regional arm of Casio Computer Company, a multinational consumer electronics and commercial electronics manufacturing company, has revealed the KSA launch of the Edifice ERA-600, the latest addition to the Edifice brand of luxury watches for men. Inspired by the fast and exciting world of motorsports, the new model features an engaging and innovative 3D disk dial that resembles the brake disk present in today›s F1 racing cars — creating a stunning 3D effect that makes a pronounced presence inside the watch dial. The Edifice ERA-600, which lives up to the company signature stance on luxury, is highly crafted with world-class quality metal in a daring design that successfully integrates elegance, sportiness and style in one manly timepiece. The new watch also offers outstanding features such as a thermometer, super illuminator, 3-hand set-up with LCD combination, world time covering four cities, 1/100 second stopwatch, countdown timer, five alarms and a pink gold ion-plated band. Other specifications of the Edifice ERA-600 includes stainless steel case and bezel, one touch 3-fold clasp, mineral glass and 100-meter water resistance. The Edifice ERA-600 is now available at all G-Factory Stores, Watch House and Watch Corner outlets across Saudi Arabia. — SG