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In "Opinion"
By Talal Bayaa, CEO and Co-Founder of BayzatIf WEF chief Professor Klaus Schwab is to believe, dramatic change is happening at exponential speed. “We are at the beginning of a revolution that is fundamentally changing the way we live, work and relate to one another,” he writes in his new book, The Fourth Industrial Revolution.Businesses around the world are indeed undergoing a transformation as they increasingly relate to a global ecosystem based on a web of core tech trends including AI/machine learning, edge computing & analytics, hyperscalers, workplace automation, and workforce technology. These are the trends which would continue dominating headlines in 2023.Digital TransformationThe big thing that is happening globally is digital transformation. In a business space, digital shift...
January 30, 2023
Bayzat digital platforms will electrify workplace in 2023
January 27, 2023
Nasrallah concealed in treachery!
A new film titled "Shotgun Wedding", starring world-famous singer and actress Jennifer Lopez, the owner of the brand “J.Lo by Jennifer Lopez”, confirms through the film a global trend to market countries and their tourist resorts through cinema and world-famous movie stars.“Shotgun Wedding” promoted the Philippines, the origin of Lopez, and hundreds of spectacular islands for all kinds of tourism and entertainment around the world in competition with other countries and tourist spots.The film "Ticket to Paradise" promoted the island of Bali in Indonesia. However, Tom Cruise’s film "Mission Impossible" promoted the Dubai culture, tourism, sports and entertainment which overlap and are positively affected by the media, especially cinema, reflecting a...
January 26, 2023
Jennifer Lopez
Several months ago, I wrote an article about a footballer in Al-Nassr Club, published in this newspaper, in which I talked about the players’ association with marketing, investment, and international brands.Cristiano Ronaldo, his name as a brand in the field of sports, especially football, led to making him joining commercial investments, which contributed to making him the owner of stores and hotels, as well as many restaurants and brands that bear his name in his country.However, today, after Al-Nassr Club announced the contract with the player having the highest salary for a football player, this confirms the importance of what I referred to in my previous article.The moral value is more important than the sporting value. Therefore, according to the statements of the President of...
January 10, 2023
Cristiano Ronaldo
January 03, 2023
Cristiano Ronaldo a pioneer in Saudi football’s new era
Our imaginations are key to everything we do in life.This is where we are able to visualise our dreams, wishes and aspirations, hoping they someday come true.Perhaps they are one of our greatest assets - allowing us to imagine what success looks like in our studies, our careers, any hobbies or sports we pursue, or our children’s futures.It doesn’t really matter if we are involved in sciences, the arts or pretty much any profession, our imagination is key to innovation and achievement in almost every walk of life.This is why I believe the amazing Riyadh Season can inspire all of us on our chosen paths.The concept continues to grow bigger and bigger, becoming more ambitious every year, while pushing the boundaries further.When the 2021 season was launched, the government and the General...
December 27, 2022
Imagining life beyond our wildest dreams
December 16, 2022
Infiltration of Brotherhood in new female faces!
Something is stirring among women of all ages in Saudi Arabia and it has been palpable this past month on the streets, in cafes, and on university campuses.Everywhere you go, there is only one topic on many of their lips - the football World Cup.In a very short space of time, something monumental has changed in their minds.It’s not just that women want to watch men playing the beautiful game, but they also want to get on the field themselves.Some even want to become referees, having been inspired by female officials taking charge in Qatar.While this change may have surprised some, for many in Saudi, it has seemed quite natural that more and more people have fallen in love with the sport.There are many aspects of our lives we do out of duty, to earn a living, or with expectations on...
December 13, 2022
Women in Saudi Arabia fall in love with the beautiful game
December 12, 2022
More than an agreement
Today, India commences its G20 Presidency.The previous 17 Presidencies of the G20 delivered significant results - for ensuring macro-economic stability, rationalising international taxation, relieving debt-burden on countries, among many other outcomes. We will benefit from these achievements, and build further upon them.However, as India assumes this important mantle, I ask myself - can the G20 go further still? Can we catalyse a fundamental mindset shift, to benefit humanity as a whole? I believe we can.Our mindsets are shaped by our circumstances. Through all of history, humanity lived in scarcity. We fought for limited resources, because our survival depended on denying them to others. Confrontation and competition - between ideas, ideologies and identities - became the...
December 02, 2022
Humanity’s challenges can be solved by acting together
